In mob circles, it’s known as becoming a “Made man.” You’ve shown loyalty to the family through the years, doing all the dirty deeds you’ve been asked to do. Finally, after paying your dues, somebody notices. Suddenly, your suits get silkier, your shoes shinier, you receive VIP treatment at the dry cleaners and get the best seats at all the good restaurants with no reservations. Usually “being made” is the pinnacle of a mobster’s career–unless you’re Joe Pesci’s character Tommy DeVito in the movie Goodfellas.
Now I’m no mafioso, but I am a shoe nerd. And we have our day too, you know. Saturday was just such a day; the athletic footwear equivalent of “being made.” No, scratch that like a bad case of athlete’s foot. This was even better.
I’ve been Swooshed.
If you don’t believe me, check out these these visitor stats from Saturday:
Referring Link http://www.google.com/search?hl=en&q=pre lives
Host Name barrierc241.nike.com
Entry Page Time 12 August 2006 14:30:23
Country United States
ISP Nike Incorporated
If you can’t figure out what this means, let me spell it out for you. Nike, “The Winged Goddess of Victory,” has flown down from her lofty perch to visit her loyal and faithful servant. All I did was type two of the most sacred words in the Nike liturgy- “Pre Lives” -and publish them on my blog. Quicker than you can say “Just Do It,” she immediately flew to my side and bestowed on me her wing of approval.
Of course, Nike has no doubt been aware of my presence for a long time. She’s had her eye on me over the years, from my first pair of Nike Waffle Trainers, through the short and meaningless flings with Adidas and New Balance, and on to my middle years and my return to the shoes of my youth–my first love. She probably smiled in approval at my recent riffing on the Nike Cortez, Oregon Waffle, and Prefontaine. Now, after years of faithful shilling and monetary sacrifice, Nike has heard my humble supplications and is finally considering my proposals for an endorsement contract and ad campaign (here and here).
Of course, there’s always an outside chance that it was actually one of Nike’s corporate attorneys who paid me a visit and that now I’m on their hit list for unauthorized use of corporate names and logos. If so, then I hope I don’t end up like Tommy DeVito. But until I hear otherwise, I prefer to keep looking on the upside of things.
First a visitation by NPR, now one from Our Lady of Perpetual Branding. Where will all this lead? Well, I don’t know about you, but I’m smelling career change here. Stay tuned for further developments. If you open up my blog soon and see I’ve changed my nom de plume to “Nike the Eyeguy,” then you’ll know things are going very well indeed.